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“Baby, I’m the fashion
demon” proclaims Destroy Lonely on his flag-planting anthem If Looks Could Kill. Often clad in Rick Owens-esq goth glam, he’s one of the artists spearheading a new style movement in Hip Hop, exploring a murdered-out-couture aesthetic.
Lately, he’s been constructing fits with calculated combinations of color (or lack thereof) and textures that have included several Alpinestars technical pieces. From the conspicuously-colored Fluid Lucent MX Jersey to protective pairings like the SMX-6 V2 boots, and SMX-2 air carbon gloves, his choice of Alpinestars apparel seems to reflect both the vivid, ethereal, and dark, ominous styles of his music.
This past April, Lone took to the stage at Coachella in a complete Alpinestars kit including the Missile V3 Airflow Pant. Alpinestars develops apparel that is obsessively built for performance, whether you’re twisting a throttle or gripping a mic, but Destroy Lonely is doing what RSRV is all about—breaking from the status quo, challenging norms, and finding that sweet spot between places.
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