CAPSULE 01
INCEPTION
What if the racetrack, but not?
The visceral experience, the smells, the sounds, the emotion, the feeling, but something else. What if something since 1963, but entirely new? The heritage, but the future. The science, technology, research, and development, but organic and natural. Form, but from a foundation of function. The same, but different. At odds, but also in harmony. From these contradictions, something entirely new and beautiful. Inception.